Newport Beach, Calif., November 9, 2010 – NVISION Laser Eye Centers has launched its first local television advertising campaign to continue to promote its new brand in the California market.
The 30-second ads will be running for the next month on local Orange County programming for Cox and Time Warner cable that targets the 25-64 year old market.
On September 1, Medical Director Dr. Tom Tooma purchased interest in eight TLC Vision Centers to become a separate LASIK brand. The new brand now operates as NVISION Laser Eye Centers and has the same surgeons, staff and locations in La Jolla, Palm Desert, Ontario, Fullerton, Newport Beach, Laguna Hills, Torrance, and Camarillo.
“Our market research told us that the number one reason our patients came to us for their LASIK or cataract surgery was a referral from their eye doctor, and second from a family member or friend. Our new TV ad campaign, as well as our new website, features real patients and real doctors,” says Sandra Sellani, VP of Marketing, NVISION Laser Eye Centers.
About NVISION Laser Eye Centers
NVISION Laser Eye Centers, formerly part of TLC Laser Eye Centers, has eight locations throughout California from San Diego to Camarillo. With more than 1,300 eye doctors who refer their patients and trust their own eyes to NVISION affiliate surgeons, NVISION Laser Eye Centers is the Eye Doctors #1 Choice, and serves the counties of San Diego, Los Angeles, Orange, Riverside, Ventura and San Bernardino. For more information, visit www.NVISIONCenters.com or call 1-877-91NVISION (1-877-916-8474).