NVISION Hires New VP of Business Development

Press Room


Newport Beach, Calif., February 21, 2012 – NVISION Laser Eye Centers’ CEO Todd Cooper announced today the appointment of James Pereyra to Vice President of Business Development.

“We are thrilled that James has joined NVISION Laser Eye Centers. His experience in developing strategic partnerships, acquisitions and business integration will be instrumental in supporting the strategic initiatives to drive our growth,” said Cooper.

Prior to joining NVISION, Pereyra was head of the Personal Care division at Solta Medical, a global leader in the aesthetic medical device industry.  While at Solta Medical, he spearheaded the company’s entry into the personal care market by establishing strategic partnerships with leading retailers and global consumer product companies.

Prior to joining Solta Medical, Pereyra was Chief Marketing Officer at CLRS Technology, a pioneer in the home-use medical device industry.  In 2010, he played a key role in positioning the company for its eventual purchase by Solta Medical.

Before joining CLRS Technology, Pereyra served as CEO, Chairman, and Co-Founder at Fenix Cosmetics from 1999 to 2007.  During his tenure, Fenix Cosmetics experienced explosive growth and was profiled by national print and television media outlets.  Pereyra successfully orchestrated the sale of the company in 2004 and remained in place as CEO until 2007.

Pereyra received his MBA from the University of California, and also holds a Bachelor of Arts Degree in Political Science from the University of California at Los Angeles. He is an advisory board member at the Chief Marketing Officer Council.

Contact: Jennifer Heinly, J&J Consulting